About Time

A New Identity for Full Time IPA

At Beau’s, our purpose is to elevate the human spirit.

In a rebranding effort for our Full Time IPA, we are changing its name and identity to About Time IPA. The can artwork will feature the name and portrait of a local champion of social justice who has overcome adversity and is now working to make the world a better place.

This person could be you!

Fans of the great taste of our IPA can rest assured: About Time IPA will have the same recipe and hop-tastic awesomeness as our Full Time IPA.

About Time CanFull Time I.P.A. can shotAbout Time CanFull Time I.P.A. can shotAbout Time CanFull Time I.P.A. can shot

Nominations Open Now

Beau’s is now accepting nominations of individuals to be featured on the inaugural Edition #1 of About Time IPA. Nomination criteria are listed below. The nominees will be reviewed by a special committee assembled for this purpose, and a feature will be chosen. Nominations will re-open at that time for Edition #2. The first cans of About Time IPA will roll out early next year.


Nomination Criteria

Nominee must live and work in Ontario or Quebec

While there are many worthy social justice programs and projects, we are looking to feature the individuals who had the vision to create them, or who they have helped

Nominees can be entrepreneurs or creators who are underrepresented in their field

We are particularly encouraging nominations of individuals who are:

  • Black and/or Indigenous and/or people of colour
  • 2SLGBTQ+
  • People with disabilities

Nominations will be evaluated based on:

  • The value they are creating in the community through action or leadership
  • Innovation, creative-problem solving, overcoming challenge, and / or leadership
  • How greatly a boost from being featured on can of About Time will help them
  • The timeliness of the social justice issue being addressed


About the Committee

Laura Kiefer
Laura Kiefer is a graduate of the I.H. Asper School of Business, during which time she served as an executive for the University of Manitoba Indigenous Commerce Student group as well as the U of M Marketing Association. After graduating with a Bachelor of Commerce (Hons.) in Marketing and Entrepreneurship, she went on to work at Princess Auto Ltd. in Winnipeg, Manitoba and is currently there in a Brand Management role.

Elly Ayling
Elly Ayling is a designer, illustrator and strategist based in Ottawa, Ontario. She works in non-profit to help advocate for underserved communities and fund grassroots organisations that uplift them. As a queer disabled woman in the arts, Elly’s goal is to encourage and empower unique voices in her creative community.

Candice Pinto
Candice Pinto is a storyteller, content creator, and strategic digital marketer. A marketing and communications pro by day, Candice believes in advocating for sustainable, equitable, structural change that supports the most marginalized people in our communities. She currently lives in Ottawa with the many plants she’s trying her hardest not to kill.


Nomination Form 

  • Affiliated website of the nominee, if applicable
  • Drop files here or
    Any relevant photos or logos

While not every nominee will be featured on a can of About Time, our online About Time portal will serve as a hub for amplifying as many voices as possible


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